Proceed to checkout – a button we all press, but none of us really like doing it. The moment of hesitation always seems far too long. “Do I want to spend my hard earned (or not so, if it’s a government loan) money on this piece of crap I’ve never seen in real life, only on the internet? I don’t know the condition it’s in and I’m not sure if I trust the seller.” Then you always click on it anyway.

It nears the point of no return. I recently paid approximately £20 on the Risk board game. The hovering over the button was hard work that day. It’s an incredible game, but is any board game worth three hours of work-time? I just hope it gets used regularly.

Then, there’s the button that should technically be worse: the “pay” button, but it never seems as hard. Once you’ve got to the checkout, you’re in for the long haul. I suppose it must be linked to the checkouts in RL. If you take one item to the counter (e.g. a DVD in HMV) you’d feel like a complete muppet turning round and saying “nah, actually, I don’t want this”. Everyone would think you were a moron. The decision moment is when you pick up the case and decide whether you’re going to walk to the checkout with it or not – thus the proceed to checkout button is the hard button to press.

It’s not important anyway.