Proceed to checkout – a button we all press, but none of us really like doing it. The moment of hesitation always seems far too long. “Do I want to spend my hard earned (or not so, if it’s a government loan) money on this piece of crap I’ve never seen in real life, only on the internet? I don’t know the condition it’s in and I’m not sure if I trust the seller.” Then you always click on it anyway.
It nears the point of no return. I recently paid approximately £20 on the Risk board game. The hovering over the button was hard work that day. It’s an incredible game, but is any board game worth three hours of work-time? I just hope it gets used regularly.
Then, there’s the button that should technically be worse: the “pay” button, but it never seems as hard. Once you’ve got to the checkout, you’re in for the long haul. I suppose it must be linked to the checkouts in RL. If you take one item to the counter (e.g. a DVD in HMV) you’d feel like a complete muppet turning round and saying “nah, actually, I don’t want this”. Everyone would think you were a moron. The decision moment is when you pick up the case and decide whether you’re going to walk to the checkout with it or not – thus the proceed to checkout button is the hard button to press.
It’s not important anyway.
Um Bongo
Or so it says on the side of the carton. But do they really drink it in the Congo? Wikipedia says:
So why would they say it’s drunk over there? What’s the incentive for people to buy a drink that’s drunk in the Congo (even if it isn’t)? What’s the point? Are more people gonna buy it because it’s drunk somewhere in central Africa? Are they allowed to market something false like this?
I got two of them free with the Independent today, so I don’t mind.